Celebrate the Twitch community with an experimental activation at TwitchCon.
Twitch is a global platform, with a divergent audience. Many viewers follow individual creators, games, or categories. There is surprisingly little overlap in viewership outside of the largest streamers.
While the experience for Twitch is unique for every person on the platform, there is one shared experience every fan has no matter which streamers they watch or language they speak: emotes. Emotes are the visual, universal language of Twitch.
Bring the Twitch community together around their shared love of emotes.
The Emote Museum
THE EMOTE MUSEUM
Emotes are used across the entirety of the Twitch platform.
They are a way of fans connecting, even when we’re strangers, when we’re all spamming ‘PogChamp’ in the chat.
They help tell the collective story of Twitch, with each emote having a unique history and backstory.
All together, emotes are used millions of times on the platform each day
and are a shared identity for members of the entire Twitch community.
For a global event, in celebration of a global platform,
we created a museum that honored and celebrated the most popular emotes on Twitch.
The event received coverage on Kotaku and spawned thousands of posts across social,
even from some of the community members who are emotes themselves!