Create a campaign around OMEN by HP’s sponsorship of the Overwatch League (OWL).
Esports on the surface can feel very awkward. Teams of young, shy players face off on a still stage, while audience members watch a screen above them. Many pros and fans have the reputation of being more quiet, nervous, and stoic in comparison to their traditional sport counterparts.
While players and fans can often be more reserved in the real world, their demeanors transform once they are in-game or in-arena. Their passion for the league helps them shed their skin and blossom into these massive, gregarious personalities.
Celebrate the transformative power that passion plays for OWL pros and fans alike.
Dare To Awaken
DARE TO AWAKEN CONCEPT
We’re focused on that exact moment, from off to on. That moment when players transform into their in-game selves.
When the pros become the best in the world, when the streamers find their audience, when the fans find their voice.
We parallel this metaphorical awakening with the literal booting up of OMEN products, spurring the OWL to life.
It’s an exploration into a universal human truth with our product as the catalyst for awakening.